​ Shahid Manzoor D.M. Manager (Octopus Digital Network)&nbsp;Karachi. shahid.ali.khan@gmx.us +92 313 0205623 Work Experience: Marketing Manager (octopus Digital Network) Karachi. February 2021 to Present • Create Marketing Strategy According to the target and competitors. (monthly, annual &amp; 3 Years) • Audit the website, rectify the error and resolve it for smooth SEO performance. • Improve and manage all types of SEO levels such as On-page, Off-Page, Technical, and backlinks as well. • The PPC / Paid Search Manager is responsible for implementing Pay Per Click media strategies for clients. The PPC Coordinator can quickly understand, manage, and support initiatives that will contribute to the goals and success of client campaigns. • Lead the team of SMO, and SMM, and monitor their performance for better output. • Android and iOS App store optimization, &amp; ASM as well as per their instructions. • Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns. • Develop and monitor campaign budgets. • Plan and manage our social media platforms. • Prepare accurate reports on our marketing campaign’s overall performance. • Coordinate with advertising and media experts to improve marketing results. • Identify the latest trends and technologies affecting our industry. • Evaluate important metrics that affect our website traffic, service quotas, and target audience. • Work with your team to brainstorm new and innovative growth strategies. • Oversee and manage all contests, giveaways, and other digital projects. Key Functional Areas of Responsibility • Manage, review, and perform daily account responsibilities associated with Google Ads, Bing, and other search engine and social media platforms for a variety of clients. • Maintain and monitor keyword bids, audience targeting, account daily and monthly budget caps, impression share, quality score, and other important account metrics. • Manage the creation of large keyword lists. • Provide creative copy suggestions and graphical ad templates. • Manage Display network placement lists on Google Ads and through other contextual advertising platforms. • Provide recommendations and execute strategies for keyword and audience opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals. • Provide oversight and manage new paid search and social media campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives. • Provide oversight, management, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives. • Keep pace with search engine and PPC industry trends and developments. • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals. • Monitor and evaluate search results and search performance across the major search channels. • Communication with team and management on project development, timelines, and results. • Provide oversight and work closely with the other team members to meet client goals. Ass. Manager E-commerce (Kam Apparel ) Karachi. February 2021 to March 2021 • Assist to formulate an e-commerce channel strategy to grow DWP digital ecosystem. Coordinate with different departments to manage aspects of the E-commerce business including business planning, content strategy and development, promotional campaigns, website/app management &amp; analytics, customer loyalty programs, &amp; digital warranties for sustainable profitable growth from online channels • Closely monitor performance metrics and proactively address areas of concern. • Continuously evaluate consumer based analysis and look for ways to improve the experience with full funnel approach • Consistently drive innovation and bring disruptive ideas for customer management framework, evaluate competitors, bring fresh content ideas with respect to e-commerce, customer loyalty program and customer profiling • Be able to track and manage budget • Be able to do Database Analytics, forecasting and its management • Operational efficiency and customer excellence through proactive approach for elimination of customer pain points, process optimization and automation. • Manage Digital Care program of customers by building contents for self-help with in DWP digital ecosystem. • In depth analysis of current performance on e-commerce channels • Develop/implement Social Media Calendar and product tutorials including Organic Marketing channel enrichment. Assuring proper implementation of different digital marketing tools and techniques such as SEO, PPC &amp; display advertisement • Must be available to accommodate business needs outside of standard operating hours. Operation Executive. (SanaSafinaz)&nbsp; Karachi. April 2017 to February 2021 Responsibilities. Dispatch orders C.O.D., L.P.O. &amp; I.P.O. Dealing to the bulk customer and fulfill requirement. Generate airway bills and COD's of domestic and international orders. Upload tracking. Resolved the issue regarding article and services. Issue online claque &amp; online refund as per policy. Lead Customer support department. Design the S.O.P's and K.P.I. for the Customer Support Department. Report pending and held orders. Supervise operations for daily online orders. Manage inventory movement from warehouse and store to store stock transfers. Coordinating and monitoring the receipt, order assembly and dispatch of goods. Liaising with customers, suppliers and transport companies. Customer Support Executive. (SanaSafinaz) Karachi. April 2017 to April 2018 • Building up a Good Image and Rapport • Effective and Timely Communication • Handle Different Customers • Make calls and follow up • Always Maintain Good Telephone Etiquettes • Knowledge Retention • Attention to Detail ​ Customer Service Representative K-Electric Ltd - Karachi March 2015 to May 2017 Pakistan Responsibilities. Job responsibilities include performing the tasks or outsourced projects as per the given standards and set regulations by the parent organization. Determining the number of employees required for the outsourced project and hiring the right staff and employees for the project. Maintaining the quality of service as required by the client and working on continuous performance improvement to offer the best quality services to the client who has outsourced the project. Job responsibilities maintaining the important logs and documentation regarding the details of the tasks performed during the outsourced project. In a process where the customer care department is outsourced, the job responsibilities also include providing effective and efficient customer service by resolving all the complaints, issues, and queries of the customers. responsibilities also include performing the monthly milestone reports and project progress reports for the discussion with the client Goal and target setting, so that the project is completed within the stipulated deadlines as given by the client along with excellent quality work. Digital Marketing Executive. (&nbsp;O.S.S)&nbsp; Karachi March 2013 to May 2013. Pakistan Responsibilities Campaign on Google Award, Facebook paid campaign, YouTube, instagram Campaign. Design, build and maintain our social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Plan, execute and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize the user experience Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Collaborate with agencies and other vendor partners Collaborate with agencies and other vendor partners Use telephones Education D.H.M.S. Dr.Ansari Medical College Karachi 2009 B-Com University of Karachi 2008 Eng Govt Boys College Karachi 2006 Skills • A passion for selling • communicate with people at all levels • Confidence in my own abilities • Confident and authoritative speaker • Good time management • My own initiative and as part of the team • Personal ambition • Resilience and persistence • Result orientated • Strong negotiation skills • Strong presentation skills • Digital Marketing Planning (4 years) • Analytics (5 years) • SEO (2 years) • Digital Marketing (4 years) • Performance Marketing (10+ years) • Multitask (10+ years) • Analytical Skills (8 years) • Retail Math (4 years) • Buying Ad Campaigns (5 years)